8845120  - TRAVEL AND TOURISM MARKETING MANAGEMENT

The purpose of this course is to provide students necessary career specific instruction in travel and tourism.  Students will learn sales techniques, marketing principles, and entrepreneurship skills necessary to succeed in the travel and tourism industry. Expectation of course is to facilitate project-based learning to meet state standards.

Objectives: 

• Explain marketing principles as they relate to travel and tourism
• Demonstrate sales and customer service techniques in the selling of travel and tourism products
• Discuss the internet as a travel and tourism marketing tool
• Examine facts and principles related to the cruise industry
• Examine facts and principles related to the airline travel industry
• Examine facts and principles related to the lodging industry
• Develop a plan for a career in the travel and tourism